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DANS DIGITAL Was Selected as One of the First Batch of Shenzhen's SSEPNUP
- 2022/8/31 15:31:38 & BY DANS DIGITAL
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Congratulations to DANS DIGITAL
In this year's two sessions, efforts to cultivate "Specialized, Refined, Distinctive and New" enterprises for the first time were written into the government work report. A number of enterprises that use special and sophisticated technologies to produce new and unique products began to enter the line of sight as a strong and complementary force On June 25, 2022, the Shenzhen Bureau of Industry and Information Technology released the "Announcement on the List of Shenzhen Specialized and Sophisticated SMEs that Produce New and Unique Products for the Year 2021".
Specialized and sophisticated SMEs that produce new and unique products,as the name implies, it refers to small and medium-sized enterprises whose main business and development focus is in line with the national industrial policy and related requirements, with obvious characteristics of specialization, refinement, and strong innovation ability. They have fast development speed, high operation quality, and good economic efficiency.
The selection is mainly based on relevant regulations. After the comprehensive evaluation of the third-party institutions, the fourth-party auditors, the consultation of relevant departments, the feedback of relevant administrative penalties, and data comparison from the relevant departments. The evaluation will be made after consideration by the General Meeting of the Shenzhen Bureau of Industry and Information Technology.
Why was DANS DIGITAL selected ”?
The “Specialization” and “Sophistication” of DANS DIGITAL
As the world's top visual effects creative company, Shenzhen DANS DIGITAL Co., Ltd. has steadfastly plowed deep into its professional field since its establishment in 2003. And it often competes with Industrial Light & Magic, Pixar, Weta, and other film and television advertising, and 3D animation film production companies. And now it has won 127 international awards in its professional field of international events, including 19 grand prixes and gold medals, and 15 film and TV commercials, 3D animation and CG animation short films have been shown in international events.
The prestigious awards contained the EN2019 MOBIUS Gold Award for “Best Of Show Winner in Brand Identity", "Best Of Show Nominee in Commercials”, “First Place Award Winner in Production Design”, “First Place Award Winner in User Experience (UX)”, LIA London International Awards "Gold Award in the Category of Production Design at LIA Chinese Creativity", Imagina “Gold Award For Best Film-3D Simulation”, AniFest “Gold Award For The Best Advertising Animation”, EVCOM Industry Award“Highly Commended Award in the Category VFX and Motion Graphics”, CICLOPE Festival“The Best VFX at CICLOPE International Festival of Craft”, CGarchitect Architectural 3D Awards“The Best Commissioned Architectural Film”, NEW YORK FESTIVALS, seven works were screened at SIGGRAPH, six works were screened at TIAF, three works were screened at RSIAF, etc.
These international competitions are the most important events in the industry,, and there are thousands of film and television commercials, promotional films, 3D animation, and CG animation short works around the world to participate each time. The fierce competition is evident It is so fierce that just being a finalist was already excellent. The fact that DANS DIGITAL was able to win the trophy among many outstanding production teams was based on the awe and persistence of the profession.
To pursue the perfect artistic effect, DANS DIGITAL often puts in more effort than people can imagine. A few seconds of footage in a film may be shot hundreds of times, just to capture the best light and shadow effects and to complete the emotional connection of the film in the best condition. A special effect scene in the screen corner could be stacked hundreds of times, and particle smoke would be added more than two hundred layers, just to present the audience with the most stunning visual images.
In the production of the CG animated short film NDU Tianjin Dredging, DANS DIGITAL wanted to use an in-depth and simple way to show the origin and use of it, letting the general public understand it interestingly. But as special country equipment, the internal structure of the "Tianjin" has dozens of boxes of drawings, and it is a highly confidential document that cannot be provided to the public. For this reason, the team searched for information on dredgers of various sizes and styles around the world, studied various low-pixel videos, pictures, and drawings, and consulted a large number of dredging books to study the structure of the ship thoroughly. After that, the video almost perfectly restored the original structure of the Tianjin Dredging. The hull model is made up of 9368 parts, ranging from the design of the reamer, sand jet pipe, and cabin to the smallest life-saving bucket, hook, and propeller, and even the lifeboat hanging on the side of the ship and the life-saving bucket. All of them were shown in the film. When the client saw the film, they were all endlessly impressed. How did a team that had never been involved in the construction of the ship and did not even know anything about its structure,manage to bring to life such a special value and significance national treasure?
Behind every perfect shot is the rigorous and meticulous work of the DANS DIGITAL team, which has persisted for decades years. Whether it's management or execution, DANS DIGITAL is striving for excellence.
The New and Unique of DANS DIGITAL.
In 2004, we pioneered the world's first architectural growth animation technique. It is still a common technique in the industry nowadays, but DANS DIGITAL does not stop the step. Over the years, each work of DANS DIGITAL has brought different surprises to the audience.
In CEEC - Show Case, DANS DIGITAL participated to design the first Acousto-optic elevator in China, using a space virtual scene design, breaking the common form of immersive experience. It does not need to wear VR headgear or any experience equipment, just step into this elevator and you can go on a space journey. It is not only an innovation in scene design, but also a new attempt to integrate space and equipment. With eight of the world's shortest focal length cameras, the five sides of the video would be projected onto the special projection glass. To ensure clarity, the rendering accuracy reached 33 million pixels per frame, to show the most realistic scenes. The video contains 17,695 objects, with more than 40 million faces of models. Both creatively and technically, DANS DIGITAL is constantly breaking through and innovating.
In the T5 Wildest Dreams, DANS DIGITAL used a documentary approach, combining live-action and 3D animation special techniques. The film tells the story of an extreme sports player's crazy action. Without any protection, he leaped from 3300 meters above Tianan Cyber Park, which is a large industrial park located in Dongguan, China. And the film implied that in T5, every entrepreneur could achieve his or her crazy dream.
Also located in Dongguan, China, the other industrial park is Jingdong Z-town. In the film and TV commercial and CG animation short film The Journey of Mankind is the Sea of Stars, DANS DIGITAL expressed the deep worldview structure through virtual scene design. The whole project used more than 50,000 3D animation models, hundreds of millions of model surfaces, and 15 months of work. Here Jingdong Z-town became a spaceship. With a bright star river and a warm sun, it passed by countless planets in the vast universe, carrying the civilization and hope of mankind. Then it flied to the further unknown. It means that Jingdong Z-town, as a large industrial park, was full of ideals, hopes, directions, and courage. Relying on Jingdong's strength in technology, e-commerce, logistics, and supply chain, it will keeo exploring and keep moving forward.
Whether it is an unprecedented new direction or an old topic with examples, DANS DIGITAL is not only able to accurately identify changes, in a timely manner to adapt but also able to take the initiative to seek changes, with a deep accumulation of skills, rigorous work attitude to overcome difficulties. While maintaining its characteristics to develop innovation,Dans Digital will always keep improving the production level, and delivering better film and television commercials, promotional films, and CG animation short works.
There is no end to the road ahead, only a continuous new starting point. Being selected as the First Batch of Shenzhen's Specialized and Sophisticated Enterprises that Produce New and Unique Products is a recognition to our efforts. But more than that, it is a kind of encouragement and supervision. We will always keep the faith of ambition, maintain the pragmatic mentality, and move forward with great strides.
